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 Dear Reader, It is with great pleasure that I am announcing a new series in my blog post which is called the Case Study Series . For each blog in this series, I will be taking an example of an extremely successful person and doing a case study on how he/she achieved that level of success, what the person's strengths and weaknesses are and why he/she is an inspiration for all of us. Each blog will be preceded by extensive research and analysis from my side as I only want to put out the most authentic and reliable information for you. The reason why I am doing this series is because I want every person that is reading my blogs to be motivated by these extremely successful people's stories and I believe you will obtain valuable learnings from both their failures and triumphs. My next release will be the first blog of the Case Study Series. Thank you😀

Why Do Firms Need Marketing? Marketing is for firms what breath is for humans. Generally speaking, the 3 main reasons why entrepreneurs say the reason their company faced heavy losses is because it was either undercapitalized, employed the wrong people or the market conditions were bad. However, I would like to add a fourth point here which is poor marketing. Not only does effective and good marketing help a company sell its product thereby generating revenue, it also helps build indirect customer and business relationships and helps the company gain widespread fame and an increased customer base.  Types of Marketing : 1. Print Advertisements 2. Word of Mouth 3. Radio and Television Advertisements 4. Social Media Advertisements 5. Cause Marketing - Marketing that involves messages about social causes and activist messages 6. Relationship Marketing - Marketing campaigns that stress customer satisfaction more than sales transactions. The Advent of Digital Media Marketing Prior to the bir