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Introduction In this blog, I will be writing a review on the classic book " To Kill A Mockingbird " by Harper Lee . Considered as one of the greatest works of American literature, To Kill A Mockingbird was    a literary sensation when it was first published in 1960. It went on to win the Pulitzer Prize for Fiction in 1961 and was adapted into an extremely successful film of the same name in 1962. It is also one of the most widely read books in middle and high schools across America and the world.  Synopsis The plot takes place during 1933 to 1935 during the Great Depression. The story is told by 6 year old Jean Louise "Scout" Finch who lives in the fictional town of Maycomb in Alabama along with her 10 year old brother Jeremy "Jem" and their father Atticus who is a lawyer. The children are obsessed in trying to make their reclusive neighbor Arthur "Boo" Radley come out of his house, who has not been seen for years. Atticus is put in charge to def...

With an ongoing global recession occurring due to the Covid-19 pandemic, it has become  extremely important for everybody learn the basics of Economics . This will benefit you in so many ways as is about to be discussed below.  Day to Day Decisions: Often more than not, people ponder why certain products cost more in the market than others. With the knowledge of the basics of supply and demand,  they can understand that it is usually because of a low supply and high demand that products have a high price. Furthermore, learning e conomics helps you to not fall to misleading marketing strategies and also pushes you to think about both positive and negative externalities while doing a task. Life Decisions: Learning economics helps with making important decisions that can benefit your whole life. You will be able to choose between loans of various interest rates and decide which plots of land to buy in accordance to the real estate market trend. By analyzing th...

In the second blog of the case study series, I am going to be writing on one of the world's most inspiring businessmen, Phil Knight . The co-founder of  Nike , Knight grew the firm (then known as Blue Ribbon Sports) from a regional business to the world's most valuable sports company. Through his exemplary man-management skills, passion for his work, never say die attitude and visionary leadership, he was able to lead Nike through tumultuous times and establish it as one of the biggest businesses on the planet.  Here are the reasons why I admire Phil Knight: 1. Man-Management Skills - Much of Nike's success can be attributed to its solid foundation during its founding days. Although it is usually said that a company's first hires are extremely important and have to be very skillful, Nike's first hires were loyal shoe enthusiasts who did not have much experience in helping run a business. However through his exceptional man-management skills,  Knight was able to in...

Image Source: Wikipedia In the first blog of the case study series, I am going to be elucidating on Steve Jobs ' life and try to analyze how he became so successful.  Few men have changed the world today as much as Steve Jobs did. From being one of the pioneers in bringing about the personal computing revolution to transforming the mobile, music and digital printing industry through his company Apple , Steve Jobs serves as an example for all future entrepreneurs and leaders for innovation, ingenuity, leadership and marketing among countless other things.  The reasons why I feel Steve Jobs was so successful are:  1. Innovation - Steve Jobs always believed that innovation was the key to success. Having an exceptional sense and taste for design and detail, he often observed that the standard design of phones and laptops at that time could be made in a much better way. This is proven by products such as the Apple iPhone, which although was completely different to the st...

 Dear Reader, It is with great pleasure that I am announcing a new series in my blog post which is called the Case Study Series . For each blog in this series, I will be taking an example of an extremely successful person and doing a case study on how he/she achieved that level of success, what the person's strengths and weaknesses are and why he/she is an inspiration for all of us. Each blog will be preceded by extensive research and analysis from my side as I only want to put out the most authentic and reliable information for you. The reason why I am doing this series is because I want every person that is reading my blogs to be motivated by these extremely successful people's stories and I believe you will obtain valuable learnings from both their failures and triumphs. My next release will be the first blog of the Case Study Series. Thank you😀

Why Do Firms Need Marketing? Marketing is for firms what breath is for humans. Generally speaking, the 3 main reasons why entrepreneurs say the reason their company faced heavy losses is because it was either undercapitalized, employed the wrong people or the market conditions were bad. However, I would like to add a fourth point here which is poor marketing. Not only does effective and good marketing help a company sell its product thereby generating revenue, it also helps build indirect customer and business relationships and helps the company gain widespread fame and an increased customer base.  Types of Marketing : 1. Print Advertisements 2. Word of Mouth 3. Radio and Television Advertisements 4. Social Media Advertisements 5. Cause Marketing - Marketing that involves messages about social causes and activist messages 6. Relationship Marketing - Marketing campaigns that stress customer satisfaction more than sales transactions. The Advent of Digital Media Marketing Prior to the...

As a build up to my previous blog which was also on the Stock Market , I will be explaining the various types of  Orders for buying shares, the notion of Intraday Trading and a very important concept for traders which is Short Selling . Types of Orders There are various types of orders which an investor can place to buy shares. They are:  Limit Order (LO) - Usually, an investor buys shares at their current market price. However, if the share's market price is at ¥500 and the investor wants to buy it at ¥475, he can place a Limit Order; following which, the order will get executed only when the market price drops to ¥475.  Market Price Order (MPO) - This is an order where the buyer/seller is ready to execute the order at the current market price. After Market Order ( AMO) - In India, investors can trade/invest in the stock market from 9:30 A.M till 3:30 P.M. However, if an investor wants to buy/sell shares after the market hours, he can place an AMO. However, the ...