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 Dear Reader, It is with great pleasure that I am announcing a new series in my blog post which is called the Case Study Series . For each blog in this series, I will be taking an example of an extremely successful person and doing a case study on how he/she achieved that level of success, what the person's strengths and weaknesses are and why he/she is an inspiration for all of us. Each blog will be preceded by extensive research and analysis from my side as I only want to put out the most authentic and reliable information for you. The reason why I am doing this series is because I want every person that is reading my blogs to be motivated by these extremely successful people's stories and I believe you will obtain valuable learnings from both their failures and triumphs. My next release will be the first blog of the Case Study Series. Thank you😀

Why Do Firms Need Marketing? Marketing is for firms what breath is for humans. Generally speaking, the 3 main reasons why entrepreneurs say the reason their company faced heavy losses is because it was either undercapitalized, employed the wrong people or the market conditions were bad. However, I would like to add a fourth point here which is poor marketing. Not only does effective and good marketing help a company sell its product thereby generating revenue, it also helps build indirect customer and business relationships and helps the company gain widespread fame and an increased customer base.  Types of Marketing : 1. Print Advertisements 2. Word of Mouth 3. Radio and Television Advertisements 4. Social Media Advertisements 5. Cause Marketing - Marketing that involves messages about social causes and activist messages 6. Relationship Marketing - Marketing campaigns that stress customer satisfaction more than sales transactions. The Advent of Digital Media Marketing Prior to the...

As a build up to my previous blog which was also on the Stock Market , I will be explaining the various types of  Orders for buying shares, the notion of Intraday Trading and a very important concept for traders which is Short Selling . Types of Orders There are various types of orders which an investor can place to buy shares. They are:  Limit Order (LO) - Usually, an investor buys shares at their current market price. However, if the share's market price is at ¥500 and the investor wants to buy it at ¥475, he can place a Limit Order; following which, the order will get executed only when the market price drops to ¥475.  Market Price Order (MPO) - This is an order where the buyer/seller is ready to execute the order at the current market price. After Market Order ( AMO) - In India, investors can trade/invest in the stock market from 9:30 A.M till 3:30 P.M. However, if an investor wants to buy/sell shares after the market hours, he can place an AMO. However, the ...

During the ongoing Covid-19 pandemic that is raging the entire world, more people are looking at ways to multiply their money. In this post and the upcoming one, I will be covering the basics of one of the best ways to multiply your money, the  STOCK MARKET . What is Investing?  Investing means putting your money into any financial scheme with the hope of achieving a profit. Depending on the medium, profits gained from investments may take from 2 days to 20 years! However, it should also be noted that there is an even possibility for an investor to incur losses.  5 Types of Investments There are 5 main types of investments which are 1. Stock Market .  2. Gold .  3. Real Estate .  4. Bonds .  5. Mutual Funds I will be explaining all the other types of investments in another blog. However, I will be going over the difference between the Stock Market and Mutual Funds .  Stock Market VS Mutual Funds In the Stock Market, the investor is in charge of hi...

As technology is poised to dominate our lives even more in the coming years, two main focus areas for the future are AI ( Artificial Intelligence ) and IoT . In this blog, I will be covering the basics of IoT. What is IoT? IoT stands for the Internet of Things . The word 'Internet' refers to the interconnected computer systems. Similarly, the Internet of Things means interconnecting everyday objects with embedded computing devices. This will allow these everyday objects to be able to 'talk' to each other. This means that they will be able to send and receive data to each other. How does it work? In order to connect each object, it has to be given a unique identity. A computing circuit and a sensor has to be embedded onto it in order for it to be able to communicate with other objects As there are a wide range of sensors for various purposes, the developer has to choose a sensor which is suited for that specific purpose. Then, all the data which has been produce...

The Great Gatsby is a book which is always listed among the greatest American novels and even among the greatest novels ever written. Authored by F. Scott Fitzgerald , the book's main theme revolves around the ' American Dream '. Through the novel, F. Scott Fitzgerald tries to bring light to the de facto aristocracy in America and the fact that wealth is not everything in life. This can be seen when Fitzgerald writes, ' Money can't bring happiness. ' The American Dream represents the ideal of equality of opportunity for every American, allowing their highest aspirations to be achieved. It also says that a person from any financial background can rise up to the top and earn multitudes of money. The Great Gatsby presents a contradicting viewpoint to this by saying that getting rich should not be one's highest aspiration, rather wealth actually causes one's downfall. This is suggested when in The Great Gatsby, Fitzgerald describes a drunk man, who ke...

In the second blog of the duology exploring the disparate footprints being left by the coronavirus, I will be focusing on the various economic impacts that has been caused by it. The virus has caused a global recession that can only be comparable to the Great Depression of 1929. It has led to 100 million people losing their jobs globally and countries have had to close down their economies in order to tackle the virus. The stock market had crashed in February, although it had risen up in May because out of the 5 investing options( Stock Market , Gold , Bonds , Mutual Funds and Real Estate ), the 4 apart from gold were on a downturn too. Hence, investors had little other choice rather than investing in the stock market. Most sectors have been impacted in a negative manner mainly due to the business restrictions that the governments have imposed upon their country. Among the sectors which have been hit hard is the Information sector, where 254,000 people lost their jobs in the U...