My views

In the second blog of the case study series, I am going to be writing on one of the world's most inspiring businessmen, Phil Knight . The co-founder of  Nike , Knight grew the firm (then known as Blue Ribbon Sports) from a regional business to the world's most valuable sports company. Through his exemplary man-management skills, passion for his work, never say die attitude and visionary leadership, he was able to lead Nike through tumultuous times and establish it as one of the biggest businesses on the planet.  Here are the reasons why I admire Phil Knight: 1. Man-Management Skills - Much of Nike's success can be attributed to its solid foundation during its founding days. Although it is usually said that a company's first hires are extremely important and have to be very skillful, Nike's first hires were loyal shoe enthusiasts who did not have much experience in helping run a business. However through his exceptional man-management skills,  Knight was able to in...

Image Source: Wikipedia In the first blog of the case study series, I am going to be elucidating on Steve Jobs ' life and try to analyze how he became so successful.  Few men have changed the world today as much as Steve Jobs did. From being one of the pioneers in bringing about the personal computing revolution to transforming the mobile, music and digital printing industry through his company Apple , Steve Jobs serves as an example for all future entrepreneurs and leaders for innovation, ingenuity, leadership and marketing among countless other things.  The reasons why I feel Steve Jobs was so successful are:  1. Innovation - Steve Jobs always believed that innovation was the key to success. Having an exceptional sense and taste for design and detail, he often observed that the standard design of phones and laptops at that time could be made in a much better way. This is proven by products such as the Apple iPhone, which although was completely different to the st...

Why Do Firms Need Marketing? Marketing is for firms what breath is for humans. Generally speaking, the 3 main reasons why entrepreneurs say the reason their company faced heavy losses is because it was either undercapitalized, employed the wrong people or the market conditions were bad. However, I would like to add a fourth point here which is poor marketing. Not only does effective and good marketing help a company sell its product thereby generating revenue, it also helps build indirect customer and business relationships and helps the company gain widespread fame and an increased customer base.  Types of Marketing : 1. Print Advertisements 2. Word of Mouth 3. Radio and Television Advertisements 4. Social Media Advertisements 5. Cause Marketing - Marketing that involves messages about social causes and activist messages 6. Relationship Marketing - Marketing campaigns that stress customer satisfaction more than sales transactions. The Advent of Digital Media Marketing Prior to the...